I'm also a Web Designer located in Ventura, CA
I redesigned the look and feel of their website, designed the header graphic, added a blog and a "Twitter" following, arranged for the photographs, cropped them and posted them to the web, and will be adding a video to their website.
I initiated his web presence, secured his domain names, designed his website, both the look and feel and the header graphic. Spent time targeting his main client base and expertise to showcase.
Made the layout of their web pages cleaner. Raised their rankings for search terms where people were looking for competing devices so they could get more business. Also use video to enhance the page.
Made a simple 2 page website that now has him on the first page of google for his #1 search term for a big city - "Hitting lessons Long Beach" bringing him new business. Designed his header, the page, created an e-mail feedback box and an item for sale on the second page.